Inside In Inside Out Digipak Analysis

After looking at the Digipak for 'channel ORANGE' by Frank Ocean, aimed at the hip hop/R&B Genre, i thought it was time to look at how different genres may go differently about producing their Digipak's. Therefore, i decided to look at a band. As i will be using a band for my music video and Digipak i thought it would be a good idea to see how a band may do this differently. I also wanted a band operating in the same sort of music genre as The Fray, this limited me down to a band called The Kooks, an Indie Rock band who however have had some success in the charts.

Firstly, looking at the front cover of the CD, we see the a simple image of the band at what looks to be some form of relaxed band practise, this gives the the CD cover a very relaxed feel, this infers that the CD may be an easy listening one, reflecting the type of music which The Kooks produce. It is also in black and white, suggesting that they may be a bit retro, this helps to aim them to the Indie Rock genre which they operate in.
On the rear of the CD case we see what is more traditional of a CD case, this consisting of the track number and titles with the expected commercial rights on the back of the disk, showing synergy between companies to make the production of the CD possible. Another interesting point about the rear of the CD is the background contains the same image as the cover of the CD does. This is interesting I find as it would usually have a different image. I believe this is because the band wanted to keep the colour scheme and theme the same, this decision eliminates any possibility of the back cover looking out of place.
The inside of the Digipak contains a small poster of the kooks, which is a nice little touch for the fans and some more smaller images of The Kooks. This helps bring the loyal fans who are willing to buy the CD closer to the band, almost a reward for their loyalty to The Kooks, it also swings people away from illegally downloading the CD, due to all the bonuses which they will receive if they buy it.
The Disc itself is a bright red, with black and white writing on, this again referring to how the band are more retro then others, whilst the red could convey that The Kooks are bringing something new to this and putting their own spin on it.